The National Association of Heavy Equipment Training Schools (NAHETS) launched its new corporate website–www.NAHETS.org–on February 28, 2008. Unique from the existing NAHETS sites, NAHETS.org is an information-based site that focuses solely on sharing relevant company information and industry news with an expanded audience–partners, industry companies and associations, and employers.
What is the purpose NAHETS.org?
Already with a universal site (www.NAHETS.com), a leading job placement site (www.yellowmetalusa.com), and program and curriculum-based sites (www.heavy-equipment-school.com & www.yellowmetalbootcamp.com), NAHETS discerned the need for a website that was filtered to the business relationships of the heavy equipment industry. NAHETS.org is unique because its primary purpose is to communicate to industry companies, partners, and employers, instead of primarily towards students as other NAHETS sites.
Central to NAHETS.org is that it avoids the heavy traffic from students while maintaining a credible reputation for the industry. Although the NAHETS.com site is a more “all-inclusive” site, its heavy focus on students can detract from the experience of those not looking to attend the schools; i.e., partners, employers, and industry associations. NAHETS.org maintains enough design and information to be useful to students, but mostly meets the demands of non-student visitors by focusing on relevant content for NAHETS and the heavy equipment and construction industries.
Where did it come from? Who was involved? How long did it take?
The concept of “employers vs. students,” or in other words, the idea of website communication to the business relations of NAHETS, in addition to students, has been a goal of Executive Director, Matt Klabacka, since he founded NAHETS in 2005. After various evolutions of the main NAHETS.com site, Klabacka realized that one site, by itself, was not enough to create the desired student and business relationships. After discussing the matter with NAHETS personnel, Klabacka launched the NAHETS.org undertaking.
With ideas coming from Klabacka and other personnel, including Mike Martens (Director of Operations), Rhett Nielson (Creative Director), and Brian Thornton (Technology and Marketing Director), Klabacka turned the creation of the site over to Mike Wille, Internet Manager. Wille spent months designing and testing the site before its February 2008 take off.
What are its features?
Wille created the site using a modern design scheme, making it compatible with the appearance of related industry sites. NAHETS.org also incorporates the latest in website technology:
- Cold Fusion to power the website with the most current information and news from a database
- Video Streaming in the “Schools” and “Videos” sections
- RSS Feed from the company and video blogs to the “News” section of the website
Just the beginning
This release of NAHETS.org is just the beginning. The site is designed to continually grow with updated company and industry information and news. We invite everyone to come back and visit the site frequently, as well as pass the word along to family, friends, employers, etc.